Wednesday, 21 March 2012

Keep Customers Happy by Tracking KPIs

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Daily Edge March 21, 2012
Tech issues, even small ones, can have an enormous impact on a company's ability to consistently deliver a positive customer experience. Frustrated customers today have no problem taking their business elsewhere, and they're likely to tell others about their experience via social media outlets, such as Twitter. To better understand customer experience, it is important to track certain key performance indicators (KPIs). By closely monitoring these KPIs in real-time, companies can spot service degradations and possibly preempt their impact on customers. Read more >
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